The project repositions Simply Vee, an outerwear brand now part of Giupel S.r.l., a leading Italian outerwear manufacturer. Rooted in market and target analysis, the work develops a renewed visual identity encompassing logo design, typography, labels, packaging, and product detailing.
The project extends to the creative production of the FW25–26 menswear and womenswear lookbooks.
Simplyvee.com
Category:
Identity / Look & book Fashion Production
Project Title:
Simply Vee
Client:
Simply Vee
Giupel
City:
Florence
Year:
2025
Designers:
S. Xu
Z. Li
Photographer:
Z. Lei
Role:
Creative Producer
Graphic Designer
Web Designer