E-mail: saraxu862@gmail.com
Instagram: ssara.xu
London, Milan
I work across print, digital, photography, video, and motion, using a broad range of software to support exploratory design processes. I am particularly interested in brand identity as a visual system and how it adapts across different media and formats.
Freelance
Milan, London
2024-Present
- Co-founded a design studio, focusing on research-driven visual design projects.
- Awarded a logo design commission for a CERN-affiliated quantum physics research laboratory at the University of Turin, following a competitive selection process
Simply Vee
Co-founder
Florence
2024-Present
- Co-founded and led the rebranding of a fashion brand focused on wool outerwear for the Autumn/Winter season.
- Conceived and produced the Simply Vee FW25/26 lookbook, overseeing concept development, art direction, scheduling, and on-set production coordination.
- Developed and managed the brand’s website through Shopify, overseeing structure, content, and visual consistency.
Giupel
Visual Graphic Designer
2023-Present
- Contributed to graphic and visual communication for Italian apparel brands (Pinko, Miroglio Groups etc.), supporting production and client-facing materials.
Salone del Mobile Milano
Event Operantions Assistant
Milan
2024
University of Arts London, CSM
MA in Graphic Communication Design
2025-2027
Politcnico di Milano
Bsc in Communication Design
Final Graduation Grade: 110/110
2022-2025
University of Plymouth
Exchange Programme
2025
U. Brunelleschi High School
Major in Fashion Design
Final Graduation Grade: 100/100 (Top 3%)
2017-2022
Skills
Design & Motion
- Photoshop
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Illustrator
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Indesign
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After Effects
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Premier Pro
- Lightroom
Digital & 3D
- Figma
- Blender
Web
- HTML/CSS
Chinese (native)
English (C1)
Swimming
Photography