The project develops a unified visual identity for the Historic Center of Siena, encompassing logo, posters, visual language, and digital applications. As a UNESCO World Heritage Site, the Historic Center of Siena requires a visual identity that balances preservation and contemporary expression. The rebranding is guided by principles of historicity and contemporaneity, real–virtual connection, adaptability, and innovation.
Category:
Identity / Videos / Poster Design
Project Title:
Historic Center of Siena
Client:
Polytechnic of Milan
City:
Milan
Year:
2025
Designers:
S. Xu
E. Eratli
L. Cabral
J. Mo
Z. Li
Role:
Visual Identity Designer
Video Editor